Colour Me Pretty Boutique runs a monthly campaign called the “Be Pretty Campaign”.
The “Be Pretty Campaign” encompasses the core values of CMP which include the perception that beauty comes from within, and that there are many “shades” of “pretty”. Women are often SO focused on being “pretty”. The campaign is designed to shift one’s focus on outward beauty into what is truly important such as being “pretty SMART, pretty FUNNY, pretty GRACIOUS and pretty STRONG”.
The vision of starting such a campaign, despite being a new business in the city of Fort McMurray, started in January 2017, when Julie (Owner of CMP) through conversations with her loyal, local customers, began to see a common denominator in all the women – their lack of self confidence in their own beauty. Many of her customers focused on their imperfections when standing in front of the mirror, which is so customary in society today. Julie began to feel compelled, and made it her mission to ensure that every customer felt worthy, beautiful, and unique.
She began to collaborate with her team to discuss the logistics of starting a campaign to celebrate local women for all the characteristics that make them unique and beautiful. Together, they created the “Be Pretty Campaign”, which allows 1 local woman who has been nominated to be “pampered” for the month they are selected.
The campaign launched in in February and has been celebrating local women monthly ever since.